Marcia is a national leader in nonprofit innovation, transformative change and community/employee engagement.  She also is an award-winning journalist, media/management professor at Columbia University and a strategic communications powerhouse who specializes in brand strategy and how digital voices/crowds interact with traditional power. As BrandStories’ founder and chief executive, Marcia leads our social impact strategy engagements and directs our media studio’s creation and production of short-form documentaries, limited series podcasts and video shorts. A former national news executive, technology strategies editor, Tokyo bureau chief and Stanford journalism fellow, Marcia is a recognized thought leader on the power of digital culture, narrative change and cross-cultural engagement. At both NYU and Columbia, she pioneered the nation’s first graduate classes in digital media strategy for nonprofit leaders—and for more than a decade, has been introducing to sector leaders new ways of thinking and operating in a connected world. Founded in 2011, BrandStories has been offering strategic and tactical guidance to many dozens of social purpose organizations seeking to achieve deeper levels of awareness and citizen engagement to help solve some of society’s most challenging problems. Honors include a George Polk Award, an Obama Internet Fellowship and a National Press Club Award for Washington Correspondence; earlier in her career, she was a finalist for a Pulitzer Prize. She is the author of a forthcoming book on knowledge services (deGruyter) and co-author of another, Charity: re-wired, on GenZ and the evolution of digital culture, citizen activism and the future of work.