Hunger to Health Collaboratory
Boston
Millions of working Americans are becoming ‘food insecure’ due to rising food prices and inflation, regardless of their race or age. To help the Greater Boston Food Bank tackle this new face of hunger, it asked us, pre-COVID, to help it shape, pilot and pitch a new experiment in collaboration with a half-dozen other top brands to help them end hunger city-wide by 2030.
The website we visually and editorially designed for a conference and campaign we created for seven top brands to help pilot an innovative, collective effort to fight hunger in Boston
How can seven brands form one to collectively fight hunger?
Right:
Brandstories CEO Marcia Stepanek moderating a Collaboratory conference panel on collective impact with Rockefeller Philanthropy Advisors CEO Melissa Berman and John Kania, Founder and Executive Director of the Collective Change Lab in Boston
(PHOTO: Dan Demetriad)
Hunger to Health Collaboratory
Boston
Millions of working Americans are becoming ‘food insecure’ due to rising food prices and inflation, regardless of their race or age. To help the Greater Boston Food Bank tackle this new face of hunger, it asked us, pre-COVID, to help it shape, pilot and pitch a new experiment in collaboration with a half-dozen other top brands to end food insecurity city-wide by 2030.
THE CHALLENGE
The project’s first priority was to bring key brands to the table, and those to step up included the Greater Boston Food Bank (GBFB), Hearst Media, McKinsey, the Boston Medical Center, the Museum of Science in Boston, Stop & Shop, Babson College for Social Innovation and Rasky Partners.
Us moderating a Collaboratory conference panel on collective impact with Rockefeller Philanthropy Advisors CEO Melissa Berman and John Kania, Founder and Executive Director of the Collective Change Lab in Boston
The project’s second priority was to raise awareness of food insecurity as a major public health issue and mobilize top anti-hunger activists, government officials, medical executives and philanthropists to support policy change.
OUR WORK
BrandStories created a “first look” media and communications campaign to introduce the “new face of hunger” and the concept of collective impact to Boston food advocates and cross-sector influencers. We then designed and curated a three-part Food, Power and Politics conference series—invitation-only, to promote the project and engage top Boston and New York influencers behind the Collaboratory’s efforts.
We also created a website for the event series and a portfolio of teaser, interview and event reel videos, along with a three-episode podcast pilot featuring conversations with thought leaders, including the food bank’s CEO, Catherine D’Amato (see episode below), and Jane Francisco, the Editorial Director of the Hearst magazine group.
“The collaboration conference was incredible—better than TED, with challenging topics and new ideas for how to mix tech, humanitarian causes and innovation. Great day and great reboot to my work!”
Erin Thornton
Co-Founder & Partner of the social impact agency, WRTHY,
and former Executive Director, Every Mother Counts
OUR IMPACT
Collaboratory co-founders, aided by our help with their experiment, created the Hunger to Health Collaboratory as a new nonprofit. It now has significant fundraising support from the Greater Boston Food Bank, cross-sector donors and individuals to start making progress toward its goal to end food insecurity in Boston and catalyze similar efforts nationwide.
The popular first segment of the podcast we hosted, featuring the project’s founder (above), and a mission video we made about the Collaboratory (below).