How do you help a local start-up evolve into a global brand?

THE CHALLENGE

When we began working with this relatively unknown nonprofit, it had an old website with too many words and not enough visual media showing its teams in action, saving lives. Founded by a handful of Hell’s Kitchen-based paramedics in response to a 2005 earthquake in Pakistani Kashmir, the team—more than a decade later—hadn’t yet shared the most compelling and dramatic stories of its impact, nor revealed its unique model for building remote health clinics in some underserved areas most vulnerable to climate change.

OUR WORK

co-created a global map of the places the team had reached, showcasing co-founder Phil Suarez’s high-impact humanitarian photos of deployments to the Philippines, Iraq, Malawi, Pakistan and dozens of other places in-between. Our video and graphics team, meanwhile, created a series of short stories about its service model, infographics and ways for NYC Medics’ certified medical teams to share, in real time, the highlights of its work in the field with supporters.

Families injured by an earthquake in Nepal received medical treatment by NYC Medics in the remote highlands above Kathmandu (Photo: Phil Suarez)

OUR IMPACT

We helped NYC Medics increase awareness, engagement and expand its fundraising efforts. Its talent is now being fully recognized by the World Health Organization, which is partnering with it on a number of projects, including one to help set up emergency medical teams behind the frontlines of global conflicts in locations in Yemen, Iraq, and now Gaza.

“BrandStories helped to take us from being a small nonprofit I co-founded in NYC, and gave us a new way to talk about our impact and our innovative approach to disaster relief—and storytelling to expand awareness globally.”

Phil Suarez

Co-founder, NYC Medics